A(n) _ channel provides the opportunity for a marketer to customize promotions.Į) addressable addressable _ facilitates _, as it enables customer engagement to facilitate product innovation.ī) Addressability / relationship marketingĬ) Accessibility / relationship marketingĮ) Control / customization Addressability / relationship marketing _ allows customers to express their needs and wants directly to a company in response to its marketing communications.Į) Control. This is an example of aĮ) employment opportunity.
Sam's Club has developed a website that allows employees to create a profile and connect with co-workers for the purpose of getting acquainted and building a work related network. The ability of a marketer to identify customers before they make a purchase is calledĮ) control.
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